Course curriculum

  • 1

    Introduction to Public Relations

    • Understanding PR Basics

    • Identifying Your Audience
  • 2

    Crafting Your Message

    • Storytelling in Ministry
  • 3

    Building Relationships

    • Media Relations

    • Media Outlet Examples
  • 4

    Media Kit

    • What to Include in Your Media Kit

    • Downloads
  • 5

    Crisis Communication

    • Create a Plan
  • 6

    Measuring Success

    • Evaluation

    • Next Steps